Prior to co-founding Buttoned Up, Inc., Sarah Welch spent half of her career as a New York advertising agency executive and the other half as an independent marketing consultant and entrepreneur, working with agencies like J. Walter Thompson, Ammirati Puris Lintas, and M&C Saatchi, before striking out on her own in 2000. She also co-founded Mindset Media, a growing internet media company. Sarah has a BS from Georgetown University.