Alicia Rockmore

About the Author

Prior to co-founding Buttoned Up, Inc., Sarah Welch spent half of her career as a New York advertising agency executive and the other half as an independent marketing consultant and entrepreneur, working with agencies like J. Walter Thompson, Ammirati Puris Lintas, and M&C Saatchi, before striking out on her own in 2000. She also co-founded Mindset Media, a growing internet media company. Sarah has a BS from Georgetown University.

Alicia Rockmore is a self-proclaimed organizational maniac who seamlessly juggles a fast-paced career and full home life. Prior to co-founding Buttoned Up, Inc., Alicia worked as a CPA, then marketed well-known brands like Wish-Bone Salad Dressing, Ragu Pasta Sauces, Total Cereals, and Wheaties. Alicia received her BA from Claremont McKenna College in economics and her MBA from the University of Michigan.

By the Author